2025 Winner, Goldsmith Book Prize: Academic

Political Rumors: Why We Accept Misinformation and How to Fight It

Adam Berinsky, an MIT political scientist, tackles the challenge of political rumors – the factually incorrect claims, such as Obama’s birth abroad, that come to be widely believed. He explores why such rumors persist, who believes them, and how to combat them, using original survey and experimental data. He identifies conspiratorial thinking and strong partisan loyalties as key factors in the dissemination of such claims while suggesting remedial efforts should target not only diehard believers but also those who might be tempted to accept them. Emphasizing public vulnerability to misinformation, Berinsky calls for attention to both the message and the messenger, advocating for credible sources to debunk falsehoods.

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